College Football...Finally, Drinking For A Cause

College football season kicks off this week. For fans in the Memphis Metro, the biggest game will be Sunday's Liberty Bowl contest featuring Ole Miss and Memphis. Rated in the Top 10 by some pre-season polls, it will be interesting to see how the Rebels respond to having a huge target on their backs. The Tigers will be looking to play the roll of spoiler and upset the Rebels. Tickets are still available.

This will be the last game in the existing Memphis-Ole Miss football contract and Memphis' contract with Tennessee-Knoxville expires after the 2010 season. Over the next few years the Tigers are locked into games with Arkansas State, Duke, Louisville, Middle Tennessee State and Mississippi State.

Drinking has its benefits. Locally-brewed Ghost River Brewing has announced a fundraising initiative to benefit the Wolf River Conservancy, a Memphis-based nonprofit land trust that protects and promotes the Wolf River corridor and its watershed.

The brewery’s “Drink a Beer – Save a River” campaign will begin Thursday and runs through September. 20, giving patrons of participating restaurants the chance to make a contribution to the conservancy.

Participating establishments include Central BBQ, Memphis Pizza Cafe, Booya’s, Young Avenue Deli and the Bayou Bar & Grill.

Ghost River Brewing donates a portion of the proceeds from the sale of every barrel of beer to the Wolf River Conservancy.