Awww Snap!: A Memphis Radio Format Change

After a weekend of airing a non-stop countdown, Entercom has changed 94.1 The Buzz to Snap! 94.1 The Rhythm of Memphis. According to the new website, the station will play hits from artists like Beyonce, The Bee Gees, and Barry White.

A format change was expected due to Entercom's agreement to buy WMC-FM (99.7) from CBS Radio. The Buzz and FM100 had similar formats and were competing for the same advertisers and audience. This also gets Entercom into the Memphis urban radio segment, long dominated by Clear Channel owned stations.

I give it 18 months.