Something I don't want for Christmas

Is it just me or is it a problem when people are paying $20 or more for bottled water? I couldn't imagine paying this much for Dasani or Aquafina. Apparently a new company has found people that are willing to shell out at least a Jefferson to buy something you can get for free. Bling H20 is now selling designer bottled water for $20.00 (375ml bottle) and $34.95 for a (750ml package - about the size of wine bottle). Apparently the bottles are "limited edition, corked 750ml recyclable frosted glass bottles, exquisitely handcrafted with Swarovski crystals."

What will they think of next?